meet Thrivail
Operator first. Advisor second.
Thrivail is the distilled playbook from two decades of building B2B sales organizations written by someone who's still in the arena.
Our founder
Amy Evans has spent her career building and leading B2B sales organizations in saturated, high-stakes markets. She's grown ARR from zero to $14M in three years, contributed to a $150M founder exit, and delivered 30% revenue growth in markets where everyone else was discounting to survive.
Our philosophy
A great sales team beats a great product every time. Not because the product doesn't matter, it does. But a disciplined, process-driven sales organization operating with integrity will outsell a better product on any day that ends in Y.
Our work
Fractional sales leadership for companies between $5M and $50M ARR. GTM advisory for founders preparing to scale, raise, or exit. Executive coaching for CEOs, Founders and Sales Leaders ready to take their performance and leadership to the next level and not lose themselves in the process.
Our belief
What your business actually needs isn't to be the best solution in the market. It needs consistent, predictable revenue you can count on, the kind that opens doors to growth, attracts investment, and builds a real path to exit.
"Anyone can win once. Consistent focus on excellence delivers all day, every day".
— Amy Evans
FAQs
Questions CEOs ask.
When should I bring in outside sales leadership?
When the sales org isn't producing what the business needs and you've already tried fixing it. If you've hired, trained, or changed the strategy more than once without consistent results, the problem isn't effort. It's architecture. That's when an outside perspective pays for itself.
What's the difference between you and a sales consultant?
A consultant hands you a plan. I build it with you and help you run it. I take the way you already sell, make it repeatable, and put the team, process, and forecast in place so that the business can scale.
How do you build a sales organization that scales?
We find where revenue is leaking, then build the plan to fix it. Ideal customer profile, sales process, comp, forecast, and the right hires. Then we work it together until the engine runs on the team
Who do you work with?
CEOs, COOs, and revenue leaders of B2B technology companies that are ready to scale and done guessing how. The real qualifier isn't revenue size, it's whether the business is serious about sustainable growth.
What does an engagement look like?
We assess the business, build a plan to close the revenue gap, and work it together. Bi-weekly sessions, over three to twelve months.
Go-to-market advisory and fractional sales leadership for CEOs and revenue leaders of B2B technology companies.
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Built for Founders and CEOs ready to scale revenue the right way.